YETI packaging is often a customer’s first personal interaction with the product, whether that’s in a store or when their online order arrives. This is our opportunity to deliver a dose of our brand at a moment when the customer is excited, engaged, and ready to learn more. Taglines and product copy work hard and deliver on all fronts. Here are a few I’ve written over the years and are still found on the packaging today.
YETI ROADIE HARD COOLERS
BRIEF: Compact and built to go places.
YETI PACKING CUBES
BRIEF: No real USPs; differentiate with brand voice.
YETI LOADOUT 5-GALLON BUCKET
BRIEF: This isn’t your grandpa’s bucket
YETI WINE TUMBLERS
BRIEF: A stainless steel wine “glass”
BACKPACKS, DUFFELS, AND LUGGAGE
BRIEF: Rugged luggage that keeps you organized
YETI CROSSROADS LUGGAGE
BRIEF: focus on durability
