Sarah Guidry (she/her)
Austin, TX

A creative leader and writer by trade, in my 8 years at YETI I have honed my expertise in content strategy and brand storytelling, with a specialty for bringing warmth, emotion, and humor to the gritty, badass, and technical. I’ve played a pivotal role in refining and elevating the YETI brand through the lens of storytelling across long-form, product launches, film releases, social media, marketing campaigns, holiday pushes, and the user experience on the website.

I’m highly skilled in translating customer insights into compelling creative output, and have collaborated with engineers and anglers alike to get it right. Let’s work together. Reach out: SarahCGuidry@gmail.com

Experience:
Fifteen years in storytelling through editorial, copywriting, and content development at YETI and agencies including R/GA, JWT, Momentum Worldwide, and Dentsu Creative.

Allow me to indulge in a few career (and life) highlights…