YETI DISPATCH
Sent to nearly 2 million homes across the United States, the YETI Dispatch is a bi-annual magazine/catalog featuring a selection of products couched in our best-in-class stories, artwork, gear reccos, and photography. I collaborate on and develop content strategy and oversee the creative development of each issue, including story development through editing, product positioning and copy oversight, and image selection.
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SPRING ‘25
Issue no. 14
Story strategy and development, product copy oversight, creative lead (in collaboration with story designers) cover to cover.
HOLIDAY ‘24
Creative direction, copy oversight, and product strategy for YETI’s Holiday catalog, ensuring messaging was clear, clever, and capitalized on the gifting mindset without compromising brand standards.